Resource of the week: Tread Carefully With Social Networking in E-mail

Resource of the week: Some cautionary words on implementing social networking within email – a useful counter balance to lots of content on this subject. [...] » view

Email Marketing Audit – Improve your results & ROI

The purpose of our Audits is to establish your current performance and needed improvements. Our audits include focus group sessions, diagnostic testing and written Audit Report.The deliverable is a list of recommended strategic actions to maximise your ROI. Find out more [...] » view

Tip of the week: Harness the benefits of marketing automation in email

Tip of the week: Harness the benefits of marketing automation in email marketing by using triggered campaigns – based on events, timing, dates, stage in customer lifecycle, behaviour etc [...] » view

Tip of the week: Place ‘add to address book’ above the fold

Tip of the week: Place a ‘add to address book’ reminder above the fold in your email templates, to capture those who have not already done this [...] » view

Resource of the Week: Should I use video in Email Marketing?

Resource of the week: This is still not recommended, but some tips on what you can do [...] » view